A New Shore “Situation”

Scharfenberger ‘officially’ welcomes “The Situation” to Middletown

By Art Gallagher | MoreMonmouthMusings.com

Mike “The Situation” Sorrentino of MTV’s Jersey Shore fame, and his family opened a tanning salon in Middletown yesterday.

MMM is not in the habit of giving free advertising to people who drive Lamborghinis, and the company did not respond to our ad pitch, so we did not cover the ribbon cutting.

But NJ.com and USA Today-Monmouth/Ocean edition couldn’t resist the spectacle.

Gerry Scharfenberger is the only member of Middletown’s Township Committee of non-Italian American descent.  Gerry did the honors at the ribbon cutting and said the right things.

“The goal is always to fill vacant storefronts, so whenever that happens it is a positive thing,” he said. “And if the star power they have is able to help them and the other businesses here, that’s even better.”

But the expressions on Gerry’s face in the pictures at NJ.com tell another story, which prompted MMM to look further into the situation.

Why wasn’t Mayor Stephanie Murray presiding on the high profile ribbon cutting?  She finds the situation offensive.

“While I wish the business  success for the sake of the existing businesses in the shopping center, I don’t personally support Mr. Sorrentino as his insensitivity and disrespect toward women (calling women “grenades” for example), is appalling and offensive, Murray said, “Additionally, as an Italian-American who loves and lives at the Jersey shore, the image Mr. Sorrentino projects is equally offensive.”

Committeeman Tony Fiore is also not happy with the situation.

“While Mr. Sorrentino has the right to open a business anywhere he chooses, Mr. Sorrentino has done nothing to help promote a positive image of the Jersey shore or Italians who live or visit the Jersey shore,” Fiore said,  ”In my view no self respecting Italian who grew up in NJ, lives at or loves the Jersey shore would help promote his business. While I wish him like any other business in Middletown success, he shouldn’t expect Middletown to embrace the circus that he is bringing to the Middletown.”

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