MORRIS PLAINS, N.J. — Assemblyman Jay Webber (R-26) is on the airwaves in NJ-11.
“Morning” borrows heavily and openly from Ronald Reagan’s iconic “Morning in America” 1984 presidential reelection campaign ad:
Here the script narrated by Webber:
“When I was growing up, it was morning again in America. I’m Jay Webber. I’m a conservative, a patriot, a husband, and a father of seven. I saw how President Reagan’s conservative principles made our country strong. He inspired me to serve. I’m running for Congress to fight for those principles. Smaller government, border security, liberty. And I won’t back down until it’s morning again. I’m Jay Webber and I approve this message.”
Webber, who sits on the board of the Reagan Ranch and hosts a large annual “Reagan Day” event in Morris County, raised 3.5-times more than the Passaic/Essex-endorsed candidate, Tony Ghee, but another well-heeled GOP primary rival (Peter DeNeufville) filed for the ballot under the “New Jersey Reagan Republican” slogan and is reportedly spending significant sums of his own money on other paid media.