HOBOKEN, N.J. – Newell Brands is leaving Hoboken, New Jersey.
“The company announced its decision to move its corporate headquarters to Atlanta, Georgia, in order to facilitate a stronger connection between senior leaders and the operations of the business, and to enhance the company’s culture and sense of community,” the company explained in its second-quarter earnings report press release issued Friday. “Three of Newell’s seven operating divisions (Writing, Baby and Food) are based in Atlanta.”
Almost every New Jersey household has a Newell Brands product even if they’re not aware of it; the company’s portfolio includes Rubbermaid, Coleman, Sharpie, PaperMate, Krazy Glue, Uniball, Sunbeam, Crock-Pot,Oster, Mr. Coffee, Yankee Candle, and Chesapeake Bay Candle.
A Newell spokesman told the online business publication ROI-NJ that only 100 of the company’s 300 Hoboken employees would be making the move down South.
The news comes as a particularly stinging blow for the social justice-obsessed Murphy Administration; Governor Murphy recently implored business to consider New Jersey over Georgia in light of that state’s strict anti-abortion laws. It’s a hard sell: New Jersey consistently ranks as one of the worst places in America to start or operate a business owing to its high taxes, cost of living, and onerous regulatory climate.