New $1.6 Million TV Ad Thanks “Chris Christie and Reformers on Both Sides” (VIDEO)

A new seven-figure TV commercial campaign thanks both Chris Christie and “Reformers from Both Sides.”

I wouldn’t go as far as they did, Save Jerseyans, but the good people over at the Committee for Our Children’s Future (CCF), a 501(c)(4) non-profit organization, just launched their fourth advertisement in a series of pro-Christie TV commercials celebrating the accomplishments of New Jersey’s Governor in the areas of job creation, education reform and tax policies.

This latest buy set them back $1.6 million. We’ve posted some of their prior ads right here at Save Jersey.

Now, when your Blogger-in-Chief says he wouldn’t have gone “as far,” I’m referring to the average joes and janes sprinkled throughout this latest commercial who repeatedly thank, without paraphrasing, “Chris Christie and reformers on both sides.” It’s a perfectly fine sentiment; there are a few courageous Dems out there.

But there’s also no getting around the fact that “bipartisanship” never truly catalyzes reform – courage and principles do, Save Jerseyans!

Governor Christie expends plenty of energy invoking the spirit of bipartisanship, too, but he does so because it’s a sound political strategy. Americans fancy themselves “polite” and “reasonable” people. And it’s true, we do have a “genius for compromise” as the late great Shelby Foote once observed. 

But how many of Chris Christie’s successes have been achieved purely through negotiation and accomodation? Or did we win pension reform, a property tax cap, education reform advances and an entirely new approach to taxes in Trenton because the Governor shelved good manners and went to war for the taxpayers?

Said another way, how many videos of Governor Christie walking opponent’s grandmothers across the street and signing Cumbayá with Steve Sweeney have gone viral on YouTube?

Yes, I’m nitpicking but you can see my point, Save Jerseyans. Compromise is worthwhile when it’s not treated as a “good” or “end” unto itself. It’s ideally the product of a good faith struggle to achieve a best possible result on behalf of your client – in this case, the people of New Jersey. So organizations like Committee for Our Children’s Future aren’t wrong per se for giving cooperative liberals a little positive reinforcement.

I just think it would be a mistake to assume their cooperation is anything other than more Sweeney-esque political calculations necessitated by having to co-exist with New Jersey’s warrior governor.

Watch the ad:

Can’t listen to audio at work? Here’s the script text: 

“Direction” Ad Script
 
MAN 1 ON STREET: As a Democrat.
 
MOTHER AND CHILD: As a Republican.
 
WOMAN 1: Independents like me.
 
COUPLE IN PARK: We had our doubts.
 
MAN 2 ON STREET: But they balanced two budgets.
SUPER:  Chris Christie and Reformers  Balanced Two Budgets
 
MAN 3 IN VEHICLE: They saved our pensions.
SUPER:  Chris Christie and Reformers  Pensions Saved
 
MOTHER AND CHILD: And put more money in our classrooms.
SUPER:  Chris Christie and Reformers  More Money for Classrooms
 
MAN IN DELI: Chris Christie and Reformers from both sides.
SUPER:  Chris Christie and Reformers  Making The Tough Decisions
 
WOMAN 2: Are making the tough decisions.
SUPER:  Chris Christie and Reformers  Making The Tough Decisions
 
WOMAN 3: They’re getting the job done.
SUPER:  Chris Christie and Reformers  Getting It Done
 
MAN IN DELI: That’s what we do in business.
SUPER:  Chris Christie and Reformers  Getting It Done
 
MAN 2 ON STREET:  Chris Christie and Reformers from both sides.
SUPER:  Chris Christie and Reformers
 
WOMAN 3: They’re cutting our taxes.
SUPER:  Chris Christie and Reformers  Cutting Taxes
 
MAN 1 ON STREET:  Creating jobs.
SUPER:  Chris Christie and Reformers  Creating Jobs
 
MAN 4 ON STREET:  New Jersey’s moving in the right direction.
SUPER:  Chris Christie and Reformers  Moving in the Right Direction
 
WOMAN 2: We are heading in the right direction.
SUPER:  Chris Christie and Reformers  Moving in the Right Direction
 
MAN 3 IN VEHICLE: We’re definitely moving in the right direction.
SUPER: WWW.FOROURKIDSFUTURE.COM
SUPER:  PAID FOR BY THE COMMITTEE FOR OUR CHILDREN’S FUTURE
 
VO:  Join New Jersey’s Reform Movement.  Today.
SUPER:  JOIN OUR REFORM MOVEMENT.  Go To:  www.forourkidsfuture.com
VIDEO:  IMAGE OF CHRISTIE WITH CITIZENS.
SUPER:  PAID FOR BY THE COMMITTEE FOR OUR CHILDRENS FUTURE

 

Matt Rooney

Matt Rooney

Save Jersey’s Founder and Blogger-in-Chief, Matt Rooney is a widely-respected New Jersey political commentator, practicing attorney at the law firm of DeMichele & DeMichele in Haddon Heights, and a graduate of the Rutgers Camden School of Law.

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