If you can’t beat them, mock them

You know you’ve succeeded at accomplishing something when you start getting attacked and snarked at by ultra-liberals such as Salon’s Alex Pareene or the New York Magazine’s Jason Zengerle. Pareene and Zengerle apparently have been tasked by the DGA and DNC to try to temper the Christie love in Pareene’s latest Salon piece and Zengerle’s NY Magazine profile which if had it been written by writers with real talent would have been an interesting and insightful reads.

Save Jersey has reviewed and analyzed Christie’s YouTube and social media popularity (we were one of the first to host Christie’s now famous beat down of liberal Star-Ledger editor Tom Moran) so none of this is new to us – Christie has a smart and extremely well paid social media team that has fully realized the potential of YouTube as a communication platform. Since I work in the social media field I can personally attest to the success of video and Twitter as some of the most powerful ways to connect with constituents. With a tri-pod, a computer and a 120-150 dollar Flip cam (or a iPhone4 now) you can create short videos that can be edited and uploaded in under an hour.

So the question that seems to be begged in these two pieces is Christie looking for fights so he can get clicks and views? The answer is – absolutely, why not? Christie knows that his style is a direct, blunt and down to earth approach and that he will always have opponents in New Jersey on pretty much every issue in New Jersey. So of course he is going to tape and try to get views. He knows what conservatives and Republicans like and he doesn’t give a rip about what the liberal media thinks of him. Heck, the liberal media is actually walking into his trap! They think that he is a bombastic, ultra-conservative who will blow up and be a political mess if they attack him enough.

The problem is that when Christie shows up on a mainstream media outlet he actually makes sense, sticks to his talking points and says what his base wants to hear. Will Christie inevitably make a mistake? Sure, just look at the Schundler debacle – he went off and was pretty much wrong about everything and he had to walk back his comments. I doubt his communications and political team will fail to brief him like it appears they did that time.

However, you can already see the media’s gameplan for 2012-3 right now – they want Christie to make a mistake or become so “boring and normal” to conservatives that he loses his star power so that he won’t run in 2012 for the White House (he won’t anyways but they want to neutralize him now and any candidate he supports) or that he will be a weakened target for whoever runs for Governor in 2013 (Booker? Pallone? Oprah?). Don’t become entrapped by the media’s nefarious plot SaveJerseyeans!

Other Christie attack articles:

The Awl: Why Chris Christie Will Not Run (Or Jog) For President in 2012

Salon: The right’s favorite 300-pound (plus) porn star

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