I like this new Kyrillos television spot better than the first two, Save Jerseyans.
But what is it still lacking in my humble opinion?
Contrast. Sure, voters need to (1) know you and (2) have a solid idea of what you stand for. They also need to know why you’re preferable to the incumbent; I haven’t seen that all-important aspect explored in any of the three Kyrillos for U.S. Senate ads thus far. Here’s hoping commercial #4 ventures into that territory?
Republicans do well in contrast campaigns. When they don’t, polling reflects the omission.
Watch and feel free to comment below:
httpv://www.youtube.com/watch?v=zNPXmEYGUCk
The transcript:
Joe Kyrillos: “I’ve talked to job creators from Burlington to Bergen, they tell me the same thing. Taxes, regulations, unfair competition from China, are killing jobs. My jobs plan will put America back to work. It reduces job killing regulations, streamlines government, and levels the playing field with China. Governor Christie and I are making progress in New Jersey, now it’s time to put America back to work.
“I’m Joe Kyrillos, and I approve this message.”
A wimpy campaign destined to lose big. What else is new this in New Jersey after all.
Next!
Who will challenege Lautenberg?
Why was the video removed?