Pro-Life movie “Unplanned” is beating McConaughey at the weekend box office

By The Staff
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A strong social media strategy and a compelling story is generating an upset of sorts at this weekend’s U.S. box office.

The movie Unplanned reportedly grossed $3 million on Friday and was on pace for a $6 million opening weekend haul. That’s significantly stronger than mainstream comedy The Beach Bum starring Matthew McConaughey which brought in $650,000 on Friday and is on pace for just $1.8 million this weekend.

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Both films are playing in just over 1,000 theaters nationwide including numerous locations in the Garden State (click here to find one near you).

Unplanned chronicles Abby Johnson, a real life former Planned Parenthood clinic director who abandoned the infamous abortion provider to join the pro-life movement.

The film’s surprise success hasn’t come without obstacles. It was inexplicably assigned an “R” rating despite a lack of profane content; the social media elites were also doing their best to suppress the reach of the film and its supporters:

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