By The Staff
_
A strong social media strategy and a compelling story is generating an upset of sorts at this weekend’s U.S. box office.
The movie Unplanned reportedly grossed $3 million on Friday and was on pace for a $6 million opening weekend haul. That’s significantly stronger than mainstream comedy The Beach Bum starring Matthew McConaughey which brought in $650,000 on Friday and is on pace for just $1.8 million this weekend.
_
Both films are playing in just over 1,000 theaters nationwide including numerous locations in the Garden State (click here to find one near you).
Unplanned chronicles Abby Johnson, a real life former Planned Parenthood clinic director who abandoned the infamous abortion provider to join the pro-life movement.
The film’s surprise success hasn’t come without obstacles. It was inexplicably assigned an “R” rating despite a lack of profane content; the social media elites were also doing their best to suppress the reach of the film and its supporters:
_
Very interesting algorithm that determines what is trending.
In the last 3 hours we have had 20,000+ new followers 1 million views of Unplanned Trailer 130K tweets and over 6 million impressions
But let's look at what is trending over Unplanned according to @Twitter pic.twitter.com/kmegfr9W1C— UnplannedMovie (@UnplannedMovie) March 30, 2019
_
